More Better: A Blackletter Font for Bold Branding
It started with a blank brand board and a client who wanted something that felt a little edgy, but still professional. They were launching a new line of artisanal candles, and the brief was to create a visual identity that stood out without being too over the top. I spent hours browsing through fonts, trying to find one that could balance that delicate line between gothic flair and clean design. That’s when I stumbled on More Better.
The More Better font is a classic blackletter style typeface, and it immediately caught my eye. Its intricate details and dramatic strokes gave it a sense of old-world elegance, while the sharpness of the letters kept it from feeling too ornate. It wasn’t just about looking good—it had a personality that could fit into a variety of branding scenarios, from logos to packaging.
I started by testing it on a few logo drafts. The first thing I noticed was how well it translated into a strong, memorable mark. The font’s bold strokes made it stand out in a way that felt intentional, not just decorative. I paired it with a simple sans serif for the tagline, which helped keep the overall look from becoming too heavy. The contrast worked beautifully, giving the design a layered feel that felt both modern and timeless.
As I moved into packaging design, I was impressed by how More Better held up in different formats. On a candle label, it added a sense of craftsmanship and authenticity. On a product box, it brought a touch of sophistication that matched the client’s vision. I also tried it on a social media graphic, where it made the headline pop without overwhelming the rest of the design. It was clear that this font had a lot of versatility.
One of the things I appreciated most about More Better was its multilingual support. The client planned to expand their reach beyond local markets, so having a font that could handle multiple languages was a big plus. The character set was well thought out, with careful attention to detail in each letter. This made it easier to maintain consistency across different materials, whether it was a website header or a printed brochure.
When working with clients, I always recommend testing a font before committing to it in a full brand system. More Better is no exception. I created a few mockups—business cards, shop signs, and a homepage hero section—to see how it performed in real-world scenarios. On a shop sign, it had a strong presence that drew the eye without being hard to read. On a business card, it added a subtle touch of uniqueness that made the design feel more personal.
Readability was another key consideration. While blackletter fonts can sometimes be tricky to read at smaller sizes, More Better struck a good balance. It was legible enough for short-form text, like labels or captions, but still retained its distinctive character. I found it worked best as a display or headline font, where its visual impact could shine without compromising clarity.
For a branding project, I often think about how a font contributes to the overall brand perception. More Better has a certain weight to it that can communicate strength, creativity, and a bit of mystery. It’s not the kind of font you’d use for a minimalist tech startup, but it fits perfectly with a small, craft-focused business that wants to feel authentic and artistic.
Font pairing is another important aspect of the design process. With More Better, I leaned into a mix of serif and sans serif fonts to create a balanced look. A clean, modern sans serif for body text helped offset the boldness of the blackletter, while a soft script font added a touch of warmth to the design. This combination allowed the brand to feel both refined and approachable.
When it came to commercial design assets, I made sure to check the licensing terms for More Better. The font came with a commercial license, which was essential for the client’s needs. It also included different file formats, making it easy to integrate into various design tools and platforms. The availability of alternate characters and ligatures added an extra layer of customization, which was great for fine-tuning the final look.
Overall, More Better is a solid choice for designers looking for a blackletter font that feels both stylish and functional. It brings a unique energy to any project, whether it’s a logo, a packaging design, or a digital asset. Its blend of tradition and modernity makes it adaptable to a wide range of creative applications, and its attention to detail ensures it holds up in different contexts.
From the first mockup to the final brand materials, More Better proved to be a reliable and expressive tool. It wasn’t just about finding a font—it was about finding a typeface that could help tell the story of a brand in a way that felt genuine and impactful.
